It’s a big leap for local SEO experts and local search engines as everyone is shifting to targeted search marketing. One of the beneficiaries of this major shift are the healthcare providers. Potential patients are now using the local search engines to find more relevant data and information about nearby healthcare providers in a city or community they’re in. If you are a health care provider in Sydney, Australia, and you’re not in the top ranking of local search engine listings, then you are losing a lot of potential patients in your area and your competitors are enjoying the untapped market share because they made serious efforts to make their web presence felt in the top of local search engine rankings.
Local internet marketing and local SEO (Search Engine Optimisation) cannot be separated from the other as these two elements go well together. Search engine optimisation should be focused on geo-targeting ranking factors for local search engines. SEO strategy may include local maps SEO or local search blog for your healthcare business. This can be easily done with targeted PPC or pay-per-click, but for organic listings, proper geo-targeted keyword research must be employed. If this is done very well, local organic search engine visibility for your healthcare business will surely garner a lot of traffic and potential leads.
Similar to most SEO practices, geo-targeting local consumers can be more complex and time exhaustive but very rewarding. However, you can employ a few simple local SEO strategies that will help you get bulk traffic leads to your healthcare website.
Here’s some fundamental Local SEO guides to get you started:
Determine all your possible service region and community focused content to boost your local SEO campaign
You can cash in on relevant traffic according to your medical specialty through integrating regionally targeted keywords in your website content. You may put information about your local healthcare service region wherever it’s possible and make sure that readability of your content is not compromised. You may include towns, state, or regions in your keywords so that you can help possible patients find your business through search engines.
Feature your physical contact information prominently
Your physical address where you practice locally should be easily seen in five seconds and it is very important to emphasize this because this is the bridge between you and your local website visitors. Don’t forget to make sure that your contact information can be seen in every page. The best practice is to put your contact information in the header or footer. In the first place, this is why you’re doing local SEO marketing so people could visit your physical healthcare office.
Have your web presence in local business listings
Local SEO uses free local business listings from search results and the big three that you can tap are Local Google, Local Yahoo, and Bing. There are other local search engines but these three are good to start with and it will help boost your website traffic with in the area where you practice.
Target industry specific online directories as well as local search engines
There are local search engines that are geographically inclined like Local.com, Ask City, and TrueLocal.com. These are excellent in targeting the geographic market for your local SEO efforts. You can tap healthcare online directories as well, like Health.com.au, Aushealthcare.com.au, and Touch.com. These are the best industry specific directories in Australia.
Geo-graphic information must be integrated in Meta Tags
This is the onpage part of optimisation in local SEO. Putting geo-target information in your site’s Meta tags would tell the search engine robots to put you in a specific category and geography of listings when they crawl your site. Yes, search engines like Google and Yahoo are very good at that.
You can try these local SEO techniques first. If your want to go to the next level, you can get help from local SEO services for more intensive ins and outs of SEO. Apply this simple local SEO guide and advice to jumpstart your healthcare business now.
The author is a local SEO [http://www.elocalise.com.au/local-seo-guide-and-advice-for-healthcare-marketing] specialist located in Sydney, Australia.